The Radio Flyer wagon, an iconic red toy in American culture, traces its roots back to 1917, when Italian immigrant Antonio Pasin began making wooden wagons in Chicago. Pasin, a skilled craftsman, initially called his company the Liberty Coaster Company, inspired by his admiration for the Statue of Liberty. He handcrafted each wagon, but as demand grew, he shifted to mass production, introducing steel wagons in the 1920s.
The brand name “Radio Flyer” was introduced in 1930, reflecting Pasin’s fascination with two of the era’s most exciting innovations: radio and aviation. Combining these modern marvels in the name symbolized his ambition and vision for his product. By the time of the 1933 Chicago World’s Fair, the company became a household name after showcasing the world’s largest wagon and promoting their wagons as affordable toys for children nationwide.
Over the decades, Radio Flyer expanded its line to include tricycles, scooters, and more. The original red wagon remains a timeless favorite and is recognized for its nostalgic and durable design, symbolizing outdoor play, imagination, and childhood adventures for generations. Today, Radio Flyer is a family-owned business, continuing to adapt its products to reflect modern technology and play needs while staying true to its core legacy.